FRANCISCO
VELASQUEZ
UX RESEARCH STRATEGIST
EXPERIENCE
SQUARESPACE
STAFF UX RESEARCHER (DOMAINS) / NEW YORK, NY
- Domains Strategy: Leading foundational research and strategic definition for the Domains vertical, driving the next generation of web identity management.
GOOGLE SHEETS
SENIOR UX RESEARCHER / NEW YORK, NY
- Smart Grid Initiative: Drove end-to-end UX strategy for Smart Chips, Timeline View, and Tables. Adoption now exceeds 33% of user base.
- Foundational Research: Led 5 foundational studies, identifying the "Trackers & Organizers" segment (75% of users). Triangulated insights from 55+ interviews and 2,700+ survey respondents.
- AI & Gemini: Shaped foundational research for Gemini-powered features in Workspace, defining initial capabilities and training examples for the AI model.
- Smart Fill & Cleanup: Guided research from prototype to launch, resulting in 2 PATENTS (US12073194B2 granted, US20210383060A1 pending).
- Comments Redesign: Led research for a major redesign of the collaboration engine, establishing the new standard across Docs, Sheets, and Slides.
- Launch Strategy: Analyzed 50+ in-product surveys to provide actionable recommendations for ongoing improvements.
GOOGLE (ADECCO)
UX RESEARCHER / NEW YORK, NY
- Workspace Redesigns: Spearheaded strategy for the Sheets menu architecture and Apps Script IDE, contributing to a significant 1.4-POINT increase in CSAT.
ALASKA AIRLINES
SENIOR UX RESEARCHER / SEATTLE, WA
- UX Metrics Program: Created a program that established surveys, dashboards, and a monthly "Top 10 Usability Issues" report presented to corporate leadership to prioritize design initiatives.
- New Product Usability: Led testing for two new products on track for $150+ MILLION in yearly revenue.
- Mentorship: Mentored University of Washington students on capstone research projects.
EDUCATION
UNIVERSITY OF MICHIGAN
Ph.D. & M.S., Psychology
2011 - 2016 / ANN ARBOR, MI
SAN DIEGO STATE UNIV.
B.A., Psychology
2009 - 2011 / SAN DIEGO, CA
METHODS
- In-Depth Interviews
- Focus Groups
- Ethnographic Field Studies
- Diary Studies
- MaxDiff & Kano Surveys
- Multivariate Statistics
- Usability Testing (Mod/Unmod)
- Concept Testing
- User Journey Mapping
SOFTWARE
- Qualtrics CX Certified
- UserTesting.com
- UserZoom
- Optimal Workshop
- D-scout
- SPSS / R
Skills
- Cross-Functional Collab
- Strategic Planning
- Data Analysis & Synthesis
- Project Management
- Technical Communication
- Public Speaking