Francisco Velasquez - Resume

FRANCISCO
VELASQUEZ

UX RESEARCH STRATEGIST

NEW YORK, NY

F.VELASQUEZ.UX [at] GMAIL [dot] COM

LINKEDIN.COM/IN/FVELASQUEZUX

EXPERIENCE

SQUARESPACE

OCT 2025 – PRESENT

STAFF UX RESEARCHER (DOMAINS) / NEW YORK, NY

  • Domains Strategy: Leading foundational research and strategic definition for the Domains vertical, driving the next generation of web identity management.

GOOGLE SHEETS

FEB 2020 – AUG 2025

SENIOR UX RESEARCHER / NEW YORK, NY

  • Smart Grid Initiative: Drove end-to-end UX strategy for Smart Chips, Timeline View, and Tables. Adoption now exceeds 33% of user base.
  • Foundational Research: Led 5 foundational studies, identifying the "Trackers & Organizers" segment (75% of users). Triangulated insights from 55+ interviews and 2,700+ survey respondents.
  • AI & Gemini: Shaped foundational research for Gemini-powered features in Workspace, defining initial capabilities and training examples for the AI model.
  • Smart Fill & Cleanup: Guided research from prototype to launch, resulting in 2 PATENTS (US12073194B2 granted, US20210383060A1 pending).
  • Comments Redesign: Led research for a major redesign of the collaboration engine, establishing the new standard across Docs, Sheets, and Slides.
  • Launch Strategy: Analyzed 50+ in-product surveys to provide actionable recommendations for ongoing improvements.

GOOGLE (ADECCO)

OCT 2019 – JAN 2020

UX RESEARCHER / NEW YORK, NY

  • Workspace Redesigns: Spearheaded strategy for the Sheets menu architecture and Apps Script IDE, contributing to a significant 1.4-POINT increase in CSAT.

ALASKA AIRLINES

DEC 2017 – SEP 2019

SENIOR UX RESEARCHER / SEATTLE, WA

  • UX Metrics Program: Created a program that established surveys, dashboards, and a monthly "Top 10 Usability Issues" report presented to corporate leadership to prioritize design initiatives.
  • New Product Usability: Led testing for two new products on track for $150+ MILLION in yearly revenue.
  • Mentorship: Mentored University of Washington students on capstone research projects.

EDUCATION

UNIVERSITY OF MICHIGAN

Ph.D. & M.S., Psychology

2011 - 2016 / ANN ARBOR, MI

SAN DIEGO STATE UNIV.

B.A., Psychology

2009 - 2011 / SAN DIEGO, CA

METHODS

  • In-Depth Interviews
  • Focus Groups
  • Ethnographic Field Studies
  • Diary Studies
  • MaxDiff & Kano Surveys
  • Multivariate Statistics
  • Usability Testing (Mod/Unmod)
  • Concept Testing
  • User Journey Mapping

SOFTWARE

  • Qualtrics CX Certified
  • UserTesting.com
  • UserZoom
  • Optimal Workshop
  • D-scout
  • SPSS / R

Skills

  • Cross-Functional Collab
  • Strategic Planning
  • Data Analysis & Synthesis
  • Project Management
  • Technical Communication
  • Public Speaking
FRANCISCO VELASQUEZ BUILD 2026.0.1