CASE STUDY 03 / GOOGLE SHEETS

SMART FILL
& CLEANUP.

Applying Machine Learning to the grid: Automating repetitive data entry and formatting tasks for millions of users.

VALIDATION
7 ROUNDS

ITERATIVE RESEARCH

INNOVATION
2 PATENTS

USABILITY MECHANISMS

FOCUS
ML / UX

HUMAN-AI INTERACTION

THE CHALLENGE

Patterns in the Noise

Spreadsheet users spend a disproportionate amount of time on "janitorial work"—formatting, splitting columns, and cleaning data. The challenge was to leverage Google's Machine Learning capabilities to detect these patterns and offer one-click automations without being intrusive.

This required defining a new interaction model for "Suggested Actions" inside the grid—balancing the intelligence of the model with user control and trust.

THE EVOLUTION
  • 01

    TRIGGER CONFIDENCE

    Defined the "Confidence Thresholds" for when the AI should intervene. We found that users preferred high-precision suggestions over high-recall frequency.

  • 02

    PREVIEW UI

    Designed the "Ghost Preview" pattern, allowing users to see the result of the transformation (e.g., splitting First/Last name) before committing to it.

  • 03

    SMART CLEANUP

    Expanded the model to identify data inconsistencies (duplicates, whitespace) and created a dedicated side panel for batch review.

RESEARCH METHODS

ITERATIVE RESEARCH

Conducted 7 rounds of research to test user reactions to different levels of proactive suggestions and fine-tune the UI copy.

USABILITY STUDIES

Validated the "Ghost Preview" pattern and sidebar interactions to ensure users understood why changes were being suggested.

PATENT DEVELOPMENT

Research findings directly contributed to 2 patents on the interaction models for displaying and accepting probabilistic data suggestions.

FRANCISCO
VELASQUEZ

BUILD: 2026.0.1

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LOCATION DATA

NEW YORK, NY

40.7295° N

74.0064° W

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